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| PR & Conferences Dept. |
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| Classical cases |
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| Market Promotion |
| October, 2003 Indonesia Tourism Promotion Plan |
| Shortly after it became the Tourism Destination Country in 2003, there happened the Bali Island explosion in Indonesia, and the tourism there thus suffered a tremendous strike. In order to rebuild its image in the China International Tourism Exchange Conference (CITEC)to be held in October, Embassy of The Republic of Indonesia has entrusted us to design the tourism propaganda promotion plans for their country and conduct relevant implementation as well. Through survey of the market, we've worked out a complete set of media promotion schemes, namely forming vigor through media discussion before the CITEC, holding press conference and arranging television interviews during the CITEC, etc. These schemes will get the public acquainted with Indonesian government's determination to beat crimes and relevant actions, and thus make the Indonesian Delegation the biggest winner in the conference. |
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