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| International Business Dept |
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| Brief introduction to the projects |
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| A. Entrusting oversea hotel management companies for projects management |
Since 1980s, in order to adapt themselves to the new situation of the reform and opening-up, the hotel industry in Shanghai has started to break the traditional mode, namely "investment from themselves, operation of themselves, and management by themselves", employing prestigious oversea hotel management companies to participate in the operations and managements of domestic hotels as an attempt. This new management mode, through explorations and practices of over a decade, has gradually got identified and spread. Early as 1999 personnel from our department have started setting foot in the foreign-related managements regarding the hotel industry. As foreign-related agency for domestic hotels, our personnel have participated in and undertaken the whole procedures involved, covering prophase planning of the project, commercial negotiation, contract signing, and fund payment. By far, famous brands of the oversea management companies introduced through our agency include: ST.REGIS from the STARWOOD group, COURTYARD from the MARRIOT group, RADISSON from the CALSON group, HOLIDAYINN from the SIXCONTINENTS group, MILLENNIUM from the Millennium & Copthorne International Hotles, and RAMADA from the International Hotels (国际酒店许可公司), etc. Our service, especially in the project planning, set good basis for the whole project to go smoothly, and won favorable comments from both the domestic hotels and oversea hotel management companies.
While entrusting oversea hotels management companies to participate in the managements in domestic hotels, our department have conducted in-depth comprehension and studies with regard to the operational modes, system functioning, staff structure, and financial system of the oversea companies, and meanwhile cultivated a large number of professionals who are capable to undertake aforesaid consultation services and entrusted agencies. We have not only finished the traditional foreign-related agency businesses, but also helped the clients acquiring the best economic benefits from their employment of the oversea hotels management companies.
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